Our team

A huge part of the population suffers the harsh consequences of aviophobia (fear of flying).
We at SimpliFly have a solution to most of them, using the combination of focused knowledge, 
given by the most reliable source – an airline pilot and assistance in real time. 
We use the SimpliFly mobile app, a worldwide network of support pilots and we cooperate with airlines.



Alon Pereg
Founder & CEO

Based on his more than 40 years in aviation, as a former fighter pilot (A4, F16) in Israeli Air Force and his experience as an airline captain (B737, B747, B787), he created the concept that helped hundreds of people in winning fear of flight.


Ellad Barkay
Co-Founder & CTO

A retired Air Force Lt.Col. and versatile programmer with deep experience in managing complex projects, processes and budgets.

Scientific Advisory

on amir

On Amir
Professor of marketing

University of California, San Diego – Rady School of Management.
Chief Behavioral Science Officer at Fiverr.
Wolfe Family Presidential Endowed Chair in Life Sciences Innovation and Entrepreneurship at University of California

eran chajut

Eran Chajut
Professor of psychology

Department of Education and Psychology at the Israel Open University. currently a visiting professor at Duke University. 

ran hassin

Ran Hassin
Professor of psychology

Department of Psychology at the Hebrew University, member of Federmann Center for the Study of Rationality, Young National Academy of Science forum, associate editor of the Journal of Experimental Psychology.Fulbright & Russell Sage scholar.

Business Advisors

adi ofir

Adi Ofir
Business Development Advisor

Experienced airline captain, former chief pilot and aircrew training manager with degrees in computational biology and cognitive sciences. 

bar pereg

Bar Pereg
GTM Advisor

A growth strategy expert with over 10 years of experience working with startup leaders and fortune 500 company executives

gil taran

Gil Taran
Partnership Advisor

Multilingual 8-figure international sales leader who has won 150MM$ in contracts; currently the CEO of funded AI proptech startup.